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Maison de Parfum

Brand History

Fifteen Years, One Note at a Time

2011

It started with a single note.

A perfumer's apprentice, working late in a borrowed lab, kept returning to one accord she couldn't stop smelling — bergamot folded into black amber. It didn't fit any brief she'd been given. She kept it anyway.

2011 – 2014

Six years in obscurity.

No launch, no press, no name. Just a notebook of formulas, refined in isolation, tested on the same twelve people until they stopped being able to describe what was different — only that it was.

2014

A house, not a brand.

When VELIN finally opened, it opened as a maison — small-batch, direct-sourced, unconcerned with quarterly growth. The goal was never scale. It was permanence.

Today

Now, in your hands.

Eight fragrances, one philosophy: nothing rushed, nothing reformulated, nothing added for a story that isn't true. What began in a borrowed lab is now formulated exactly the same way — just with better light.

The People

Master Perfumers

Three noses, one shared philosophy — every VELIN formula is composed, argued over, and finished by hand.

EV

Eloise Vasseur

Founder & Master Perfumer

Trained in Grasse before spending six years formulating for houses she still won't name, Eloise composed the first VELIN accord — bergamot folded into black amber — at 2am in a borrowed lab in 2011.

KA

Kenji Arata

Perfumer, Woods & Resins

Kenji joined in 2016 after a decade sourcing agarwood across Southeast Asia. He now oversees every oud and sandalwood formula in the library, and personally approves each new raw-material estate.

NH

Noor Haddad

Perfumer, Florals & Greens

Formerly a botanist, Noor brings a scientist's precision to VELIN's floral accords — Rose Ember and Fleur de Nuit are both hers, built from raw materials she vets personally at origin.

Behind the Scenes

Inside the Atelier

A glimpse at the craft behind every bottle — from harvest to hand-fill.

Our Philosophy

“A fragrance should be built the way a building is built — with structure, proportion, and materials chosen for how they age, not just how they open.”

Eloise Vasseur, Founder